Seven Tips From A Trademark Lawyer Who Just Rebranded Her Own Business
As a trademark lawyer who has been both in-house and outside counsel, I have helped clients through hundreds of branding and rebranding projects. When I decided to mark the 10-year…
Rebranding for the Next Decade – Introducing SGIP!
When I hung out my shingle in 2014, I had one client, a box of business cards, and a lot of determination. I called my firm “Law Office of Stacy…
Trademark Specimens in the United States – How To Navigate the United States Trademark Office’s Exacting Requirements
To obtain or renew a United States trademark registration, brand owners must file one or more specimens of use.[1]. A specimen is a document that shows the manner in which…
Happy TACO TUESDAY
Once in a while, terms that once functioned as trademarks are so widely used by the public that they lose their trademark status and become generic. At one time, aspirin,…
Song Resurgences Show Value Of Musician IP Strategy
Published by Law360 on January 6, 2023 A recent Rolling Stone article by David Browne called “The Future of Classic Rock Tours: One or Two Surviving Members… Or None?” described…
Should You Register Your Trademark Outside of the United States?
Clients often ask whether they should apply to register their trademarks outside of the United States. A trademark registration is a valuable asset. It gives its owner the exclusive right…
International Trademark Filings: National Applications vs. International Application Under the Madrid Protocol
Trademark rights are national. If a mark is used and registered in the United States, its owner might not be able to stop third parties from using the same mark…
Musical Smackdown of Victoria’s Secret Prompts Apology (by Victoria’s Secret)
As we ease out of summer, we thought we’d share a lighthearted story about how a song about Victoria’s Secret went viral on TikTok and made it to the Billboard…
2022 Update – How Long Will it Take to Register a Trademark in the United States?
A few years ago, we wrote an article summarizing the timing and costs associated with the clearance and application to register a trademark in the United States. Fee increases and…
U.S. Trademark Filing Bases – Here’s What You Need To Know
Every trademark application has to include one or more filing bases. A “filing basis” is the basis in the Trademark Act upon which an application is filed. Each filing basis…
