Stacy J Grossman

Last week I saw You Can See Everything, and I’ve been going down rabbit holes about Elizabeth Holmes, Theranos and Nathan Fielder ever since. I decided to look at Theranos Inc.’s trademark portfolio. It was illuminating. Here are some fun facts: – Theranos filed 46 U.S. trademark applications, but only one was ever registered. The … Read more

My mother recently reminded me of a funny story, and I think it’s the origin story of my interest in trademark law. Apparently, I was influenced by brands before I could read — I became a brand advocate at our kitchen table over a carton of juice. In my house growing up, orange juice was … Read more

A client asked me this recently, and my honest answer was: “it depends.” I thought business owners who stumble across this post might be interested in my thoughts. Clearance and registration do different jobs. Clearance tells you whether someone else already has rights in the same or a similar mark, so you don’t build a … Read more

When seeking trademark renewal instructions, we ask our clients whether a mark has been in continuous use for 5 years.  The answer to this question is very important. In the United States, trademark registrations have to be renewed for the first time between the 5th and 6th anniversary of their registration date. This requirement is … Read more

Clients and colleagues often ask us to provide cost estimates for the preparation and filing of trademark applications in the United States.  The answer has always been “it depends,” and now, a year into the USPTO’s implementation of surcharges, the answer is still “it depends.” Factors that impact the cost of an application include: The … Read more

SGIP has an opening for a fully time, remote trademark paralegal.  The job description is below.  Interested applicants should email a cover letter and resume to hello@sgip.law.  We look forward to hearing from you! *** SGIP is a boutique IP firm based in New York, focused on trademark, copyright, publishing and general business matters. We … Read more

Effective January 18, 2025, the United States Trademark Office will be increasing certain fees and imposing new surcharges, the goals of which are to “enhance the quality of incoming applications, encourage efficient application processing, ensure additional examination costs are paid by those submitting more time-consuming applications, and reduce pendency.”  The text of the Trademark Office’s … Read more

Be Original Americas is a trade association committed to informing and educating manufacturers, artisans, design professionals, and consumers about the economic, ethical, and environmental value of authentic design.  I periodically write articles for BOA, on topics of interest to its members.  My most recent article addressed the differences between patents, trademarks, trade dress and copyright, … Read more